• Working with the marketing team to develop and execute strategic email marketing plans and strategies.
• Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails.
• Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.
• Collaborating with cross-functional teams, including design, content and analytics, to align email marketing efforts with broader marketing initiatives.

Your tasks

• Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.
• Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
• Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behavior.
• Design visually appealing email templates that are responsive across devices and browsers.
• Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.
• Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
• Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.

Required Skills & Qualifications

• Bachelor’s degree in marketing or related field, plus 2+ years in email or digital marketing.

• Proficient in platforms like Mailchimp, HubSpot, Constant Contact
• Basic HTML/CSS for email customization
• Skilled in data analysis using Google Analytics
• Familiar with A/B testing and Google Ads

• Understanding of GDPR, CAN-SPAM, and deliverability best practices.

• Strong writing and verbal skills; capable of creating engaging, targeted content.

• Analytical mindset, attention to detail, organizational skills, and ability to meet deadlines in a fast-paced environment.

Preferred Skills (Not Required but a Plus)

• Outstanding copywriting and editing skills to craft engaging email content.
• Familiarity with CRM integration systems and customer segmentation.
• Understanding of email deliverability and reputation management.
• Knowledge of email personalization and dynamic content strategies.
• Relevant certification in email marketing or related fields.

System Requirements

• Operating System:
  Windows 10/11 or macOS 12+
• Processor (CPU):
  Intel Core i5
  Preferred: Intel i7 or AMD Ryzen 7
• Memory (RAM):
  Minimum: 8 GB
  Recommended: 16 GB for multitasking
• Internet: Wired connection at least 15 Mbps
• Tools: Access to scheduling tools (Buffer, Hootsuite, Meta Business Suite)

What We Offer

• Competitive with market standards rates
• Performance-based bonuses
• Year-End Bonus
• Referral Incentives
• Social Media Growth Bonus
• Birthday Gift